There is an internet thinking advocated by "Focus, Extreme, Word-of-mouth, Speed" called Lei Jun's Internet Thinking. Under the guidance of this thinking, Xiaomi has repeatedly created sales myths. So, can such a concept also succeed when applied to the industrial field?

"I want to focus on making a super cost-effective product, take it to the extreme, and then use the rapid dissemination characteristics of animation to demonstrate equipment operation and maintenance through animation, solve customer pain points, and accumulate good word-of-mouth." After hearing about the idea of Mr. Zhu from Top-Color Intelligent, Xuncheng decided to specially customize a promotional animation for them.

Setting the Tone with Technology, Starting from the Intro

A good intro can not only quickly capture the customer's attention but also subconsciously position the company's products. The intro for Top-Color's printing linkage line starts with a beam of light, then a chip embedded with the Top-Color logo. The camera then zooms out to reveal the tech-savvy appearance of the equipment, followed by a pan to the front of the device. Under the rapid flow of several light beams, the true appearance of the equipment is gradually revealed. This kind of camera design sets a tech-savvy tone for the entire video right from the start.

In the subsequent video, to maintain this tone, we chose tech blue as the main background color for the entire video and, through detailed design in multiple shots, continuously deepened and implemented the technological elements from the intro.

1. Control Center Demonstration

When demonstrating the operation of each screen in the control center, we chose dual-axis dashed lines as the conductive wires connecting the screens, echoing the light beam design in the intro. This demonstrates that the control center can unify the operation of die-cutting, slotting, printing, and feeding units, while also continuing the tech-savvy tone and further deepening the viewer's impression of Top-Color.

2. Factory Panoramic Display

After displaying the panoramic view of the factory, we employed the perspective technique in 3D animation, weakening irrelevant structural parts into blue lines, making the top-down view of the entire factory outline resemble a chip shape. Thus, even in the equipment demonstration phase, the overall tone of the video and the foreshadowed elements from the intro were maintained.

Embed Operation and Maintenance Animation, Create a Worry-Free Equipment Usage Concept

This promotional animation video, produced by us for Top-Color Intelligent, is 7 minutes long and details the overall configuration and highlights of each unit of Top-Color's printing linkage line. Additionally, we specifically embedded the operation and maintenance animation previously created for Top-Color. Subsequently, Top-Color's sales representatives took this promotional animation from street to street, presenting the advanced concept of "worry-free equipment usage" to customers. Ultimately, with this promotional point directly addressing customer pain points, Top-Color secured numerous orders. By last year, Top-Color Intelligent's sales exceeded 100 million yuan, with over half sold abroad.

A uniquely designed intro can instantly make you stand out from peers holding PPTs and brochures; embedding operation and maintenance animations within the promotional animation can help you create the concept of "worry-free equipment usage." From then on, the company's image will be more three-dimensional, and sales highlights will better resonate with customers.

Featured FAQs:

Q: What are the occasions for distributing animation videos?

A: Animation videos can be played in various situations:

1- Exhibitions: Playing animation videos at exhibitions with many buyers can quickly attract customer attention and facilitate in-depth communication.

2- Visiting Clients: It allows new sales representatives to quickly get started with business; even novice salespersons can engage in in-depth communication with clients through animation videos.

3- Playing on Various Platforms and Official Websites: Such as Douyin, WeChat Video Account, Xiaohongshu, etc., to quickly expand influence.

4- New Factory Planning: Breaking away from traditional CAD 2D demonstrations, animation videos provide a more intuitive way to showcase the rationality of new factory planning.

5- After-sales Service: Demonstrating equipment operation, maintenance, and repair through animation videos is intuitive and easy to understand. This not only significantly reduces after-sales service costs but also helps increase customer loyalty.

6- Training and Educational Institutions: Animation videos are an important teaching tool, helping students and trainees understand and master knowledge more intuitively.

Q: What types of equipment (products) are suitable for producing 3D animation videos?

A: Almost all equipment is suitable for producing 3D animation videos (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, fast-moving consumer goods), especially the following three types:

1- New Product/Model Promotion: When vigorously promoting new products or models to the market, 3D animation videos can most directly and fully showcase product highlights, reaching customers' hearts and helping the sales team quickly open up the market.

2- Foreign Trade Sales: The primary issue in foreign trade sales is communication with overseas clients, especially the translation and explanation of technical terms. 3D animation videos can allow foreign clients to quickly understand equipment highlights, paving the way for subsequent in-depth communication.

3- Featured Models for Exhibitions: Every exhibition is a key investment in a company's promotion budget. Especially for large machinery or industrial products, 3D animation demonstrations not only intuitively and vividly display product highlights but, at less critical exhibitions, exhibitors might even forgo bringing machinery or industrial products, greatly saving exhibition costs.

Q: When is it suitable for a company to produce 3D animation?

A: The following three time points are more suitable for producing promotional 3D animation:

1- Before Exhibitions. It's best to have the animation video ready 15-30 days in advance to create anticipation for the exhibition;

2- When new products or equipment are about to be launched into the market;

3- Major client visits and exchanges.

4- Product Development Stage: To assist cross-departmental communication and collaboration within the company; to help attract investment or cooperation opportunities; to simulate design issues in advance, reducing R&D costs and risks;

5- Internal Training Stage

It should be noted that 3D animation videos have a certain production cycle. It's best to communicate with the production company in advance to arrange the production time reasonably.

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients ranging from startups, overseas customers, listed companies, to foreign enterprises. We specialize in providing 3D animation creation for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. Offering one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.

Whether at exhibition sites or visiting clients; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to customers but also quickly wins their hearts.